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Instagram is a free photo and video sharing app available on iPhone and Android. People can upload photos or videos to our service and share them with their followers or with a select group of friends. They can also view, comment and like posts shared by their friends on Instagram. Anyone 13 and older can create an account by registering an email address and selecting a username.

You can create ads from Instagram once you've converted your profile to a professional account. In addition to creating ads on Instagram, you can also use Meta tools to create ads that appear on Instagram.

About Instagram Ads

There are 3 ways to run ads on Instagram:

• Create ads directly from Instagram. Once you convert your profile to a professional account, you can boost feed posts, Reels and Stories from your Instagram account.
• Create ads from your Facebook Page. If you manage a Facebook Page, you can link an Instagram account to that Page to create ads. When you create ads from your Page, they can appear on Facebook and Instagram.
• Create ad campaigns in Meta Ads Manager. Ads Manager provides comprehensive tools to create ads on Facebook and Instagram. To create ads in Ads Manager, you must connect your Instagram account to a Facebook Page that you manage.

Each of these tools can be used to create ads on Instagram. Before creating ads, you must convert your profile to a professional account. In some regions, you’ll also need to connect your Instagram account to a Facebook Page you manage to run ads directly from Instagram.

Payments for Instagram Ads

It's up to you how much you want to spend on your Instagram ad. You'll choose a total budget, which is the total amount you want to spend on the ad. You'll also set a duration for your ad, which is the number of days you want your ad to run. Bear in mind that you'll never spend more than the total budget that you have set.

When you'll pay for your ads depends on how you pay for them. You can select a payment method at the end of setting up your first ad on Instagram. The payment method that you select determines your payment settings. There are two main payment settings for Instagram ads:

• Automatic payments: We'll automatically charge you whenever you spend a certain amount, known as your billing threshold, and again on your monthly bill date for any leftover costs. This is how you'll pay if you use PayPal or most credit and debit cards to purchase ads.
• Manual payments: You'll add money to your account first and then we'll deduct from that amount up to once a day as you run ads. This is how you'll pay if you use a manual payment method (e.g. PayTM) to purchase ads. With manual payments, you won't have a billing threshold.

You can also delete a boosted Instagram post at any time to stop paying for the ad.

If you didn't find your answer in this article, please contact our payments support team here.

The following payment methods are accepted on Instagram:

• Credit cards and co-branded debit cards (American Express, Discover, Mastercard and Visa)
• PayPal
• Local manual payment methods in India, Indonesia, Thailand and Vietnam

The payment methods available to you vary depending on the country and currency of your ad account.

If you didn't find your answer in this article, please contact our payments support team here.

Note that information about payment options on Facebook ads is relevant to Instagram ads as well.

Accepted payment options

You can pay for Facebook ads with the following payment methods:

• Credit cards or co-branded debit cards, including:
  • American Express in one of their accepted currencies
  • Elo
  • MasterCard
  • Visa
• PayPal in one of their accepted currencies
• Local manual payment methods, including:
  • Brazil local cards

Note: These manual payment methods will only be available if the country of your Meta ad account is set to Brazil and your currency is set to the Brazilian real (BRL).

How to boost an Instagram reel

If you're based in or intend to target audiences in the US and want to create an ad campaign that relates to credit, employment, housing, social issues or political ads, you must choose the category that best describes your ads from the Special Ad Category dropdown menu.

Businesses can boost their Reels to turn them into ads to reach new audiences and drive engagement. Boosted Reels appear in the Reels tab, explore page, feed and Stories. You can also learn how to boost an Instagram feed post or boost an Instagram Story.

Before you begin

• Reels must be less than 60 seconds and have a full-screen (9:16) vertical aspect ratio.
• Reels with copyrighted music, GIFs, interactive stickers or camera filters from a third party can’t be boosted.
• Reels shared to Facebook can’t be boosted.

Boost an Instagram Reel

How to boost an Instagram Reel:

1. Go to your profile.
2. Tap the Reel you'd like to boost.
3. Below the Reel, tap Boost.
4. Fill in the details of your ad by selecting a Goal (what results you'd like from this ad), Audience (who you want to reach), Budget (how much you want to spend daily) and Duration (how long you want your ad to run). Tap Next once you've completed these details.
5. To complete your ad, tap Boost reel under Review your ad.

Once you've tapped Boost reel, your ad will be submitted for review to make sure it meets our ad policies. Your ad will begin running after it's been reviewed and approved. You'll receive a notification in your Activity Feed after you submit an ad for review, when it's getting reviewed, if it's approved or disapproved and when the campaign ends. 

If you're based in or intend to target audiences in the US and want to create an ad campaign that relates to credit, employment, housing, social issues or political ads, you must choose the category that best describes your ads from the Special Ad Category dropdown menu.

You can boost a feed post that you create on Instagram to turn it into an ad and reach more people, within the Instagram app. When you create an ad from Instagram, you can choose whether your advertising goal is more profile visits, website visits or messages. Learn how to boost an Instagram Story or boost an Instagram Reel. Instagram feed posts that include product tags can also be boosted.

Boost an Instagram post

To boost your Instagram feed post:

1. Go to your profile.
2. Tap the post you'd like to boost.
   • Avoid boosting posts featuring images greater than 8 MB.
3. Below the post's image, tap Boost.
5. Fill in the details of your ad by setting things like Goal (what results you'd like from this ad), Audience (who you want to reach), Budget (how much you want to spend daily) and Duration (how long you want your ad to run). Tap Next once you've completed these details.
6. If you didn’t link to a Facebook account when you set up your Instagram professional account, you will be prompted to connect an account. You can choose an existing account or tap Skip.
• If you tap Skip, you won’t see this step when you boost future posts. You can still connect a Facebook Page to your profile at any time.
7. To complete your ad, tap Boost post under Review.

Once you've tapped Boost post, your ad will be submitted for review to make sure it meets our ad policies. Your ad will begin running after it's been reviewed and approved. You'll receive a notification in your Activity Feed after you submit an ad for review, when it's getting reviewed, if it's approved or disapproved and when the campaign ends.

Note: You can also boost a new post that you create on Instagram. Just toggle on the Create Ad option before you share your new Instagram post.